Thomas Winston Thorpe, PCM, CDMP, CCFP

Hi! I'm Thom.

I'm a digital strategist and digital marketing professional with over twenty five years of experience and a passion for mission driven organizations.

I am the Director of Web Strategy at the University of Washington. In my role, I shape the vision of web marketing for the University, with special attention paid to digital marketing and communications strategies for multi-channel campaigns. In that capacity, I work to create strategies to deepen engagement with our audiences by looking at ways to identify interests, recommend content across our web properties, and personalize experiences. I also work to craft inclusive experiences that speak to our diverse audiences.

In addition, under my leadership, my team hosts and maintains nearly 200 websites for the University, builds landing pages for digital campaigns on our marketing automation platform, helps tell the story of the University through our storytelling efforts, collaborates and executes on strategies for undergraduate admissions, produces timely communications to diverse audiences all around the world, promotes our content, and supports our units across campus in their digital strategy and communication needs.

Prior to my work with the UW, I filled the roles of digital marketer, UI designer, UX strategist, web developer, project manager, and business strategist. My areas of focus include marketing strategy, usability, accessibility, analytics, and business development. I have worked for start-ups and corporations big and small. I got my start in higher education at Loyola University Maryland. Through the course of my experience, I have won many awards for my work, including my proudest achievement, a Webby Award in 2009.

I am also a skilled and empathetic manager who believes there is no greater asset than the people and the team. I believe in mentoring people in their roles, fostering people through their careers, and supporting people not just in their professional lives but as complete individuals. I create supportive, safe, diverse, and nurturing environments where people can be their best selves, their most productive, and able to bring their whole selves to work every day.

I am proud alumnus of Loyola University Maryland, a Professional Certified Marketer, Certified Digital Marketing Professional, and a Certified Compassion Fatigue Professional.

When not working, I enjoy watches, photography, food, travel, and music. I currently reside in Seattle with my wife and a few four-legged friends.

If you'd like to get in touch, connect with me on LinkedIn or send me an email.

— Thomas ("Thom") Winston Thorpe, PCM, CDMP, CCFP

Copyright © 1996–2023 Thomas Winston Thorpe, all rights reserved. All product names, logos, brands, and trademarks are property of their respective owners. The opinions expressed herein are the author's own and do not reflect those of their employer.